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Marissa Lopez Abel

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Cricket Wireless - Social & Digital Campaign 

The majority of Cricket Wireless customers live very busy lifestyles. They work 9-5 jobs, some are single mothers managing households and so on. Through transparent phone plans Cricket Wireless makes life easier. The idea behind this campaign is "Little Victories". We all know the amazing feeling of finding money in your pockets or getting a parking spot right in front, it can turn a bad day into a good one. With simple plans and no contracts, Cricket IS a little victory, YOUR little victory. 

Digital Banner Ads

Cricket Wireless has a large Hispanic following, because of this I have translated some of the advertisements to appeal to a multi-cultural demographic. These banner ads would be placed in popular hispanic sites for example Univision.com

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Social Media: #Cricket Victories

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These Facebook posts will give little victory examples that customers can relate too. They will then tie back to the phone plans and the Cricket brand.

These Facebook posts will give little victory examples that customers can relate too. They will then tie back to the phone plans and the Cricket brand.

Contest: #CricketHappyDance

This contest presents a great opportunity to interact with the brand as consumers will share their happy dances. 

This contest presents a great opportunity to interact with the brand as consumers will share their happy dances. 

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