Marissa Lopez Abel

WHY I LOVE

I came up with the concept of synchronized snacking that led to a fun, visually compelling way to show the joy of sharing.

WHY IT STUNG

Getting six hand models to learn multiple finger choreographies is no easy feat, practice makes perfect.

WHAT I LEARNED

I was able to help Lay’s successfully launch a new product at the global scale because of a simple visual solution that could transcend language or cultural barriers.