LUBY'S - "Real People. Real Stories. Real Food."
Luby’s is a cafeteria-style restaurant known for home-style, made-from- scratch comfort food. At Luby’s they believe that meals can provide more than just nourishment. They can be memorable times that add warmth and meaning to all of our lives. Even though Luby’s currently has a loyal customer base, the company faces the negative stereotype of being a place for older individuals to go eat an early dinner. The goal of my campaign is to break away from the false stereotype and introduce to the world who the REAL Luby's customer is.
#FacesOfLubys
Lubys + Instagram
Customers can share their stories using the hashtag #FacesOfLubys
