HARIBO GUMMI BEARS - "Act Ur Gummi Age"
Gummy bears are fun, and the packaging for them should reflect that! I decided to take Haribo's out-dated and very traditional packaging and re-design it in away that felt vibrant, fun, and modern. I then promoted the re-design through a print ad series and social media extension that encourages consumers to act silly and fun again just like the new, young, and hip Haribo.
