Dunkin partnered with Joy in Childhood Foundation to raise awareness for childhood cancer. I helped create a custom Waze Voice Pack featuring the voices of kids affected by Childhood Cancer. Waze users are now able to download the Change Voice pack and receive navigation guidance from kids impacted by cancer. With every download comes a donation to the foundation.
Winner of the 2020 Best Advocacy Voice Skill or Action, Best of Show Voice Skill or Action Internet Advertising Competition (IAC) Award.
Featured on The Drum and Ads of the World.
Agency: BBDO New York
CW: Gabe McFadden