Maison St. Germain Immersive Experience
I worked alongside Manscapers NY to create an immersive installation-meets-celebration for St~Germain liqueur. Manscapers NY managed to float a 12-ton living meadow, spanning over 1,200 square feet. Our goal was to capture content at the event that could live across social well past the week of the installation.
Maison St. Germain Brand Video
The installation was made up 1,000 Elderflowers to represent the 1,000 Elderflowers in every bottle of St.Germain. I created a video that stitched together 1,000 different moments from the event to represent every flower. This ran across St.Germain’s social media channels.
3-Step Cocktail Series
Concept, Art Direction, Set Design, - Marissa Lopez
St.Germain is on a mission to show people the liqueurs simplistic, versatility. While at the same event we set up an area at the bar to shoot a cocktail video series. These ran across Instagram and Snapchat.
WHY I LOVE
By capturing content at a brand event it led to real, genuine moments between St.Germain drinkers and bartenders. Creating an environment where people are comfortable and having fun brings authenticity to the work.
WHY IT STUNG
Event-goers were so enthralled by the hanging meadow that they started to pull flowers off of the installation by the end of the night.
WHAT I LEARNED
Preparation is everything. Especially when running two different productions at the same event. Having the right team makes all the difference. Once on set, the shoots went smooth like butter.
Brand GIFS
