Nutrisystem Diet Season Re-Brand

WHY I LOVE

The thumb-stopping, attention grabbing, colorful stills and animations I created were a refreshing take on boring diet food.

WHY IT STUNG

I launched this campaign during COVID so we had to pivot to a remote shoot at the last minute. Working with the right team and the power of zoom helped make the shoot a success.

WHAT I LEARNED

Consumers look to light-hearted fun during hard times, even from diet food. Creating a whimsical campaign resulted in double-digit revenue growth with new customer starts increasing over 20%.

Marissa Lopez - Art Direction, Prop Styling, Set Design, Re-touching, Animation