Pepsi x Super Bowl
Pepsi asked us to think of innovative ways to show the Pepsi logo during the Pepsi Zero Sugar Super Bowl LI Halftime Show. We leveraged Gaga’s existing relationship with Intel to use their drones and wirelessly controlled audience lights. Watch the whole show here.
We used Intel’s Drones to recreate the iconic logo in the sky.
Agency: BBDO New York
CW: Gabe McFadden