Since joining the Prime Video team in February of 2023 I’ve been evolving and expanding the brand system. I started with introducing a Brand Photography Styleguide.
Brand Photography
I developed a unique art direction style rooted in amplifying brand presence while spotlighing talent. The guide is used by teams across global markets for inspiration on how to capture talent in and out of character. It includes tips on how to create lighting, camera angle, set design consistencies, and post-production best practices.
The guide has resulted in a growing collection of brand photography that is cohesive across global markets and ownable to the Prime Video brand.
The Dimple
I’ve also been leading the expansion of the brand’s core graphic elements. Born from the Amazon Smile, the Dimple has become our ownable shape. Since its introduction I’ve refined its usage by creating a Dimple Spectrum, I’ve reduced repetition by developing new templates, and demonstrated its creative potential through a design exploration.
