Samsung Buds+
WHY I LOVE
The vibrant and bold monochromatic color scheme allowed the Buds+ to pop. This campaign was a true representation of pure fun and it jumped off the page/screen.
WHY IT STUNG
A competitor was already dominating the earbud market, so I had to make a conscious effort to lean into unique Samsung consumer profiles with propping.
WHAT I LEARNED
You don’t need a big production to make a big punch. This campaign was shot on a Samsung mobile device in a studio space at the office with only a small budget for props.
Agency: Edelman Digital
CW: Emily Curran
ACD: Caitlin Harsch