Dunkin x Waze
Dunkin partnered with Joy in Childhood Foundation to raise awareness for childhood cancer. I helped create a custom Waze Voice Pack featuring the voices of kids affected by Childhood Cancer. Waze users are now able to download the Change Voice pack and receive navigation guidance from kids impacted by cancer. With every download comes a donation to the foundation.
Winner of the 2020 Best Advocacy Voice Skill or Action, Best of Show Voice Skill or Action Internet Advertising Competition (IAC) Award.
Featured on The Drum and Ads of the World.
We're Going Gold along with Waze and the Joy in Childhood Foundation for Childhood Cancer Awareness month this September. We've teamed up to make an exclusive Waze Change Voice pack featuring the voices of kids affected by childhood cancer. With each download, Dunkin' will donate to help kids affected by cancer discover and enjoy the simple joys of childhood.
Agency: BBDO New York
CW: Gabe McFadden