Samsung How-To Videos
Samsung wanted to create a series of how-to videos for their devices. I helped create a series that featured realistic and relatable use cases. They drove 10x more organic views than other tutorial videos. Why? Because these how-to videos are rooted in human truths that teach through the lens of topics and scenarios that our owners deeply care about.
5 ways to get through the holidays
A riveting tale of one man’s struggle to weather the holiday entertaining storm with the help of his Galaxy Note10.
5 ways to dive into a neat, new decade
A gripping journey of our subject working to declutter her tabletop, her life, and her Galaxy S10 in preparation for the new decade.
How to be your own boss
A look inside the American dream of entrepreneurship, aided by a Galaxy Note10, Tab S6, and Galaxy Watch Active.
Agency: Edelman Digital
CW: Emily Curran
CDs: Evan Rosler and Dan Licht
Unpacked Twitter Game
Once a year, Samsung pulls hundreds of reporters, analysts and industry folk into one room for an event it calls “Samsung Unpacked,” where the company shows off all of their latest devices. There’s always a lot of talk and excitement across social media leading up to the event.
To fuel the conversation I created a game fans didn’t even know they were playing.
During Unpacked, the Samsung team doled out points in reply to tweets about the new phones and their features. Users accrued points as we generated buzz around our ambiguous replies.
